World-class lighteners that take blonde to new heights. Whether your goal is gleamingly golden or perfectly platinum, Blonde Life – stocked with nourishing exotic oils—helps banishes the challenges of brassiness, fading, and damage that professionally lightened hair faces on a daily basis. Trust us, with Blonde Life, you (and your hair) really will have more fun.
High-performance on-and-off scalp blonding formulas, and a full collection designed to elevate the artistry and integrity of healthy, beautiful, lightened hair.
Custom color that shows its strength! With Vero K-PAK, you get the one-two punch of gorgeous, rich, vibrant hair color and our award-winning Reconstructor, a combo that leaves your hair healthy-looking and protected every single time you visit the salon.
Going gray? Experience the joi of truly youthful hair with pioneering color that not only hides the gray, but turns back the clock on those dull, coarse, wiry, brittle strands. With a single application, Age Defy gets to the root of the problem and brings back the beauty of hair that’s young at heart
Prepare to be dazzled by a collection of beautifully pigmented shades designed to unleash your wild side. With mix-and-match options, endless possibilities, and nourishing ingredients, hair goes from every-day to exciting in one fell swoop.